Masterclass: Market Access & Reimbursement USA

Please be aware:

This masterclass is designed for ventures and entrepreneurs with a basic understanding of Market Access & Reimbursement (MA&R) and looking to refine their knowledge for the US market. To get the most out of this session, we expect participants to be familiar with key concepts, including: Coverage (Public and private sector coverage of healthcare services), Coding (Key coding of diagnoses, surgical procedures, medical acts: i.e. zorgactiviteit; zorgproduct; ICD10; CPT; CCAM; OPS; EBM) & Reimbursement (Payment systems for reimbursing healthcare providers, including tariffs for medical acts, procedures, and devices).

---

Gaining access to the US market isn’t just about having a great product, it’s about understanding the complex world of reimbursement. Successfully navigating this system is crucial for companies looking to scale in the American healthcare landscape.

The US Medicare programme is central to hospital inpatient and outpatient payments, physician reimbursement, and durable medical equipment coverage. Understanding how these components interact is essential for businesses aiming to secure market access.

This session will cover:

The Foundations of US Reimbursement

Understand the key pillars—coverage, coding, and payment—and how they influence market entry.

Navigating the Evolving Landscape

Gain insight into recent trends shaping the future of reimbursement and what they mean for your business.

Strategic Planning for Market Success

Discover how to build clinical and economic evidence to support reimbursement and anticipate hurdles in achieving unique coding.

About Stephen Hull:

Mr. Hull (Sr. Vice President at Avania), an expert in US healthcare reimbursement, will guide you through this essential session, providing actionable insights into positioning your company for maximum adoption and returns in the US market.

Stephen is the Sr. Vice President at Avania for Market Access and Reimbursement. He holds over 25 years of market access expertise along with experience in serving as a committee chair for the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), an advanced degree in health policy from the Johns Hopkins Bloomberg School of Public Health, and a bachelor’s degree in international relations and French from Colgate University. He is considered a global reference and thought leader on Market Access and Reimbursement.

---

Optional Refresher Course (Morning Session) - FULL (No Spots available)

Before the masterclass, there is an optional refresher course available from 11:00 – 13:00, led by Meike Bomhof (Avania). This session is a recap of the session she previously gave for Techleap's Pole Position programme and will cover the fundamentals of Market Access & Reimbursement. Capacity for this session is limited, so please indicate your interest via this link. For participants attending both the refresher course and the afternoon masterclass, lunch will be provided between 13:00 and 14:00.